You don’t need certainty

You need better odds.

If you’re going to work this hard on a launch, you might as well stack the deck in your favor.

Choose your own adventure …

The Launch Blueprint

The Launch Partnership

I’m Nicole

and I help coaches tilt the odds before they open the cart

why launches underperform

more than people expect

If you think your last launch missed the mark because of the offer, you could be right …

But the truth is that most businesses are focusing way too much on the launch itself — and not enough setting themselves up for success.

Here’s what I’m seeing happen out here:

The challenge, webinar, or even cart open is treated like the moment demand magically appears, instead of the moment it’s revealed.

Engagement, number of subscribers, and reach — organic or paid — are mistaken for readiness, even when the audience isn’t positioned to buy.

A launch plan is reused without adapting the message, leads, or timing to the actual audience.

Launching isn’t roulette — it’s closer to blackjack.

The outcome isn’t guaranteed, but skill, timing, and decision quality matter more than most people realize.

My role isn’t to promise a win or tell you to go all-in on every hand. It’s to help you read the audience, understand the odds you’re actually playing with, and make smarter decisions before you put money — or momentum — on the line.

That means clearer messaging, better-qualified leads (organic and paid), and launch strategies that improve with every round instead of starting from scratch.

You still play the hand. I help you play it better.

Plan My Launch

Launch with Me

This is what “better odds” looks like in practice:

$50K first launch for an Instagram-based course creator who had never sold a program before

$13K first launch for a virtual interior designer packaging her expertise for the first time

$10K/month membership built from a YouTube audience

$6K/month recurring revenue after repositioning a stalled course into a membership

Evergreen sales within 7 days using paid ads once messaging and funnel were aligned

How we work together depends on how much support you want right now.

If you want clarity fast:

The Launch Blueprint

If you want long-term support:

The Launch Partnership