You deserve

a launch that doesn’t end with you screaming into a throw pillow.

Let’s rebuild your message and your runway so your next launch actually works — without the chaos, the panic, or the emotional hangover.

You’re here because you’ve got another launch on the horizon, and you’re already dreading a repeat of whatever-the-hell-happened last time.

Your audience watched your launch and participated in your webinar or challenge — enthusiastically — but didn’t buy.

You watched as your list grew with new names, but they were checked out before your welcome sequence finished.

Your messaging felt “fine,” but somehow no one understood why they should buy now instead of never.

You spent the entire runway praying your list would magically warm up (it did not).

And underneath it all, you were secretly dreading this would happen and now you’re scared to ever launch again.

Why Most Launches Don’t work …

Most coaches are just building launches on top of foundations that were never designed to hold the weight in the first place.

Here’s what’s happening out there:

They choose a launch model before they’ve clarified the message that’s supposed to sell it.

Their “warm-up content” doesn’t address what builds trust and demand — it just keeps reminding people they exist.

They talk about their offer like the value and transformation are obvious, forgetting their audience is three belief-steps behind.

Their runway is way too short — an audience needs weeks of repetition before they even start paying attention.

They’ve done very little to actually establish community with their audience — people buy when they feel like they belong.

And by the time cart opens, they’re exhuasted and barely have any energy left to finish strong.

If this has happened to you, don’t feel bad. But it’s beyond time you took a different approach.

This is where the launch dysfunction stops and the real strategy begins.

The Launch Blueprint VIP Day is a one-day strategic reset where we rebuild the message, the angles, and the strategy your business actually needs — not the one you “should” be able to figure out on your own or the one your coach gave you that worked in 2022.

What We Do

Inside the Launch Blueprint VIP Day

1. Messaging Deep Dive

We get brutally clear about what your offer really does, who it’s actually for, and why it matters now.

  • Clarify your transformation and value
  • Identify your real differentiators
  • Pinpoint the beliefs your audience must shift before they ever buy
  • Clean up the vague, outdated, or “nice but meaningless” parts of your message

2. Angle + Narrative Development

Most messaging is technically correct and emotionally irrelevant. We fix that.

  • Create angles that actually make people pay attention
  • Build narratives that give your audience context, clarity, and desire
  • Translate your expertise into messaging people can feel, not just understand

3. Launch Model Selection

No more choosing a launch format because “everyone’s doing challenges” or “webinars convert better.”

  • Choose the launch vehicle that fits your offer, your personality, and your buyer
  • Map the exact role your event plays in your belief-shift sequence
  • Decide the simplest path to a high-converting experience

4. Funnel + Runway Mapping

We map every moving part — and strip out the unnecessary noise.

  • Lead magnet to nurture to event to launch 
  • High-level nurture sequence structure
  • Where your audience is warming, where they’re cooling, where they’re stuck
  • The simplest, cleanest version of your funnel that actually converts

5. Audience Warming Plan

This is your belief-shifting roadmap — the heart of your next launch.

  • What to say, when to say it, and why
  • The messaging progression that pre-sells your offer
  • Content themes that turn lurkers into buyers
  • What not to waste time posting

6. Ads Readiness Assessment

You’ll finally know if you’re ready for ads — and if so, how to use them.

  • Whether your messaging is strong enough for paid traffic
  • Recommended campaign types for your stage
  • Budget guidance that won’t light your money on fire
  • How to use video views + retargeting to warm your audience for the launch

7. 90-Day Strategic Roadmap

A simple, doable, crystal-clear plan for the three months leading into your launch.

  • Monthly priorities
  • Messaging milestones
  • Warm-up tasks
  • Lead flow recommendations
  • What to stop doing immediately

8. Your Custom Launch Blueprint Document

Within 48–72 hours, you receive a clean, organized summary of your entire plan — message, angles, runway, funnel, and priorities — so you’re not relying on memory or messy notes.

This is your new custom launch operating system.

Logistics & What to Expect

The Launch Blueprint VIP Day is a 4–6 hour deep-dive session designed to give you absolute clarity on your next launch. It’s a full-day strategic reset — not a casual chat, not a surface-level audit, and definitely not something you can multitask your way through.

Here’s how it works:

4–6 Hour Zoom Session (with a break in the middle)

We go deep, we get honest, and we fix the core issues holding your launch back. Expect a mix of conversation, strategic mapping, and live ideation.

This is the kind of work that requires you fully present, so treat this like the CEO day it is.

Recorded Replay

You’ll get the full recording, so you can revisit everything without scrambling to take notes.

Pre-Work Questionnaire

Before we meet, you’ll complete a thorough but essential intake form that helps me understand your offer, audience, content, and previous launches. It ensures we hit the ground running — no warm-up lap required.

7 Days of Post-VIP Support

As you review your blueprint and start implementing, you can send questions, clarifications, or quick feedback requests for a full week. You’re not left alone with a pile of notes and “good luck.”

Your Custom Launch Blueprint (Delivered in 48-72 Hours)

After the session, you’ll receive a clean, structured blueprint with your messaging, angles, funnel map, runway plan, and priorities for the next 90 days.

The Launch Blueprint VIP Day is now available for booking at $997 —
But spots are limited.

If you’ve been stuck in “I’ll figure it out eventually” limbo, this is your chance to walk into your next launch with strategy that actually works.

Secure your spot, lock in the rate, and let’s rebuild your launch from the inside out.

Swipe right right for Client results

“Nicole doesn’t just refine your messaging, she uncovers the truth underneath all the noise. She sees what you can’t, asks the right questions, and pulls out the most powerful, transformative version of your voice. Working with her is like having someone who knows your brand’s potential better than you do, and won’t let you settle for anything less.”

Pamela Joan Dale

theclientcoach.com

“Messaging has always felt just out of reach – until this. Nicole helped me find language that actually feels like me in under 90-minutes. For the first time, I’m not second-guessing every word. I finally feel clear and grounded in how I show up.”

Emma Anderson

emmaandersoncoaching.com

I had all the ideas but couldn’t get them out clearly. I’m the Offer Queen and I have spirituality at my core of my brand – but I couldn’t figure out how to combine the two.

Now I can.

Working with Nicole helped me organize everything in my head. I finally feel aligned with how I talk about what I do.

Rashi Nayar

@rashinayarofficial

Working with Nicole gave me so much clarity around my message. She has this amazing way of pulling out what actually matters and helping you say it in a way that feels really true to who you are – but also super powerful. For the first time, I felt like someone fully saw the depth of what I do and reflected it back in a way that just made sense. Now I feel way more confident showing up and standing in the authority I always knew I had.

Laura Blodniece

laurablodniece.com

© Nicole Wiltshire 2025 | Privacy Policy